Plumb Interview with The Deal

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We are excited to announce that our Executive Vice President, Anneke Stender, recently sat down with The Deal’s Chris Nolter to discuss Think Plumb LLC’s remarkable growth and future outlook.

View the full article here: 2025 The Deal Plumb Interview.

Link to article on The Deal website.

Founded in 1996 by President Robert Scherer, Think Plumb has evolved into a premier high-touch, services-first fintech company specializing in financial management for high-net-worth individuals and family offices. With a workforce of 50 employees and an annual revenue ranging from $8 million to $10 million, Think Plumb continues to experience double-digit growth, positioning itself as a leader in the financial management space.

Managing Financial Complexity with High-Touch Services

Think Plumb is uniquely positioned to help affluent clients manage the complexities of wealth, including multiple residences across different states, trusts, LLCs, foundations, and other entities.

“We call it the blocking and tackling that needs to happen around the family,” Stender explained. “Our clients require specialized accounting services, from property tax management and insurance payments to real-time financial reporting.”

Leveraging Technology for Real-Time Financial Insights

Recognizing the growing need for seamless and intuitive financial management, Think Plumb has invested in building out its proprietary technology platform, the Plumb Bill Pay App. The platform integrates bill approval, payment automation, and real-time reporting capabilities, ensuring clients have an interactive, forward-looking view of their financial health.

“Historically, accounting has been very backwards-looking,” Stender said. “Now, we’re really moving toward real-time reporting, interactive insights, and even projections within our tool.”

A Growth Trajectory with Expanding Market Opportunities

Plumb’s primary clientele typically consists of individuals with a net worth between $50 million and $400 million, including five billionaire family offices. However, the company is looking to expand into a new demographic of emerging high-net-worth individuals—those with a net worth of $1 million or more—who require sophisticated financial tools and bill payment services.

While 90% of new business comes from referrals, Plumb is continuously exploring new opportunities to enhance its reach and impact. With the addition of a Chief Technology Officer last year, the company is advancing its fintech capabilities while maintaining the high-touch, white-glove service that has made it a trusted partner for affluent families.

Open to Strategic Partnerships

As Plumb scales, the company is open to strategic partnerships that align with its vision for innovation and growth.

“We’re certainly open to strategic partnerships as we continue to grow in this space,” Stender noted. However, there is no defined timeline for taking on an investor or partner.

A Unique Approach in Fintech and Financial Management

Plumb stands out in the financial services industry due to its seamless blend of high-touch services and innovative financial technology. The firm’s approach ensures that clients receive both personalized attention and cutting-edge solutions for managing their financial complexity.

The broader fintech and wealth management industry has seen increased investment activity from major financial institutions. Recent investments include:

  • Blackstone Inc. (BX) leading a $61 million investment in AI accounts payable automation company Sampli.
  • BlackRock Inc.’s (BLK) Aladdin Wealth unit forming a partnership with NEC Corp.’s Avaloq.
  • JPMorgan Chase & Co. (JPM) and Hercules Capital Inc. (HTGC) investing $150 million in payables automation company Tipalti.

While investment and acquisition activity in fintech and financial/wealth management continue to accelerate, Plumb remains focused on expanding its services and technology to better serve its clients.

Looking Ahead

As Plumb continues its upward trajectory, the company remains committed to innovation, client service, and growth. By enhancing its proprietary technology, expanding service offerings, and strategically scaling its team, Plumb is well-positioned to meet the evolving needs of high-net-worth individuals and family offices.

Future initiatives include further integrating predictive financial analytics, improving user experience within its platform, and expanding its reach to serve a broader spectrum of clients. With a clear vision for the future, Plumb is dedicated to setting new industry standards and delivering unparalleled financial solutions.

Stay tuned for more updates as we continue to shape the future of high-net-worth financial management.

For inquiries or to learn more about how Plumb can support your financial needs, contact us today!

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Plumb Bill Pay Wins Best Payment Reconciliation Services Award 2025

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We’re proud to announce that Plumb Bill Pay has won Best Payment Reconciliation Services provider at the 4th Annual WealthBriefing WealthTech Americas Awards 2025! Additionally, we’ve been featured (pages 36-37) in their 4th Acclaim Publication, recognizing and underscoring our commitment to delivering best-in-class, high-touch financial services for high-net-worth (HNW) individuals, family offices, and their advisors.

View the full press release here: Plumb Bill Pay WTA Press Release Awards 2025

Driving Innovation with the Plumb Bill Pay App

At Plumb, we adapt to meet our clients’ evolving needs. Our blend of technology and expertise ensures a seamless financial experience. A major factor in our success is the Plumb Bill Pay App, which simplifies financial management by offering:

  • Clear Financial Oversight – A complete financial snapshot at your fingertips, with an easy-to-use dashboard that tracks payments, approvals, and priority bills.
  • Effortless Approvals – Approve or reject bills with a single click, set auto-approval limits, and streamline workflows.
  • Advanced Cash Flow Forecasting – Stay ahead with six-month cash flow projections based on committed expenses, ensuring financial stability.
  • Simplified Tax Prep – Gather, review, and organize tax documents effortlessly, making CPA handoffs seamless.
  • Unparalleled Security & Accessibility – Our app provides bank-level security while ensuring clients can manage their finances anytime, anywhere.

This award-winning combination of industry expertise and cutting-edge technology ensures that our clients receive a seamless, secure, and highly efficient financial management experience.

What Sets Plumb Bill Pay Apart?

Our success comes from a powerful combination of expertise, innovation, and exceptional service:

  • Industry Expertise – Specializing in transactional bill pay for HNW and UHNW clients since 2008.
  • Cutting-Edge Technology – Our proprietary Plumb Bill Pay App streamlines approvals, tracking, and forecasting.
  • Security & Compliance – Bank-level security ensures financial data is protected at all times.
  • Expert Team – Highly trained professionals dedicated to accuracy, efficiency, and personalized service.

Looking Ahead

As we continue to evolve, refine, and enhance our services, we remain dedicated to delivering seamless financial solutions to our valued clients.

Thank you to our clients, partners, and the WealthBriefing WealthTech Americas Awards for this recognition. Here’s to another year of growth and innovation!

Want to experience the Plumb Bill Pay difference? Contact us today!

Plumb Bill Pay Triumphs at the 2025 Global Business Tech Awards

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It’s an exciting time at Plumb Bill Pay! With our cutting-edge Plumb Bill Pay App, we’ve secured two awards at the 2025 Global Business Tech Awards, cementing our status as a leader in fintech innovation. These honors underscore our dedication to revolutionizing the financial management landscape for our clients.

Award Highlights

Best FinTech Solution of the Year

Our cutting-edge approach streamlines payments, boosts security, and delivers seamless transactions.

Best Mobile Tech of the Year

Our award-winning mobile platform is robust, user-friendly, and secure—keeping our clients connected and in control wherever they are in the world.

 

What This Means for Our Clients

These awards serve as a stepping stone toward even greater milestones. Here’s what’s coming:

  • Enhanced User Experience: A more intuitive, efficient platform tailored to our client’s evolving needs.
  • Stronger Security: Continuous upgrades with advanced, bank-level protocols.
  • Innovative Features: New tools within our proprietary technology like an intuitive reporting tool and advisor dashboards launching later this year.

Looking Forward

These accolades inspire us to continue on our path of innovation and excellence. With our sights set on new horizons in fintech, we are expanding our technological capabilities and setting new benchmarks in financial mobile technology. Looking ahead, we aim to be at the forefront of the digital shift in financial services—revolutionizing transactions to enhance efficiency, speed, and security—empowering our clients with anytime, anywhere access to accurate financial data and tools to confidently make informed financial decisions.

Join Us on This Exciting Journey

We extend our heartfelt gratitude to our clients, partners, and the entire Plumb Bill Pay team. Your trust and support have been instrumental in our success. As we celebrate these significant achievements, we invite you to join us on our journey towards an even more innovative and impactful future ahead.

Stay connected with us for more updates and exciting announcements in the months to come!

For more details on our recent recognition and future plans, visit our LinkedIn announcement and join the conversation.

Plumb Bill Pay Shortlisted for Three Prestigious PAM Awards

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We are delighted to announce that Plumb has once again been shortlisted for the highly respected 2025 PAM (Private Asset Management) Awards. This year, we are honored to be recognized in three categories:

  • Best General Ledger System
  • Best Partnership Accounting System
  • Best Technology Platform for Family Offices

We extend our warmest congratulations to the other nominees who continue to drive innovation and excellence in our industry. A heartfelt thank you goes to the team at WithIntelligence and the PAM Awards for this incredible recognition.

At Plumb, we remain dedicated to providing financial clarity and seamless accounting services, empowering our clients to make informed decisions with confidence. This honor inspires us to continue exceeding expectations and setting benchmarks for the industry.

Stay tuned for the awards results, and thank you for supporting Plumb on this exciting journey!

Discover how Plumb Bill Pay consistently delivers best-in-class service below:

Plumb Bill Pay Featured in the 2024 US WealthTech Landscape Report

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We are thrilled to announce that Plumb Bill Pay has been included in The Wealth Mosaic’s US WealthTech Landscape Report 2024! This recognition demonstrates our commitment to delivering innovative, high-touch financial services that simplify life for our clients.

The WealthTech Landscape Report highlights leading solutions that empower wealth managers, family offices, and high-net-worth individuals with technology-driven services to streamline financial operations. At Plumb Bill Pay, we pride ourselves on blending technology with personalized support to ensure seamless, secure, and efficient bill payment management.

Our inclusion in this prestigious report affirms the value we bring to the financial management ecosystem. From managing complex financial workflows to providing clear reporting and reducing administrative burden, Plumb Bill Pay continues to be a trusted partner for those seeking financial clarity and operational excellence.

We extend our gratitude to our clients and partners for their ongoing trust and support.

To learn more about Plumb Bill Pay and how we can help simplify your financial life, contact us today at sales@thinkplumb.com.

Financial Scams Targeting Wealthy Individuals: How Plumb Bill Pay Can Help

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With wealth comes the added risk of becoming a target for financial scams. Wealthy individuals are often targeted due to their substantial financial resources, making the potential payoff for scammers significantly higher. Understanding how these scams work and recognizing the warning signs is crucial to protect oneself from financial fraud. This article explores common financial scams targeting affluent individuals and how Plumb Bill Pay can be an effective tool in recognizing and preventing these fraudulent schemes.

 

Common Scams Targeting Wealthy Individuals

  1. Investment Fraud: Scammers often prey on high-net-worth individuals with promises of exclusive, high-return investments. These can include Ponzi schemes, fake hedge funds, or fraudulent real estate deals. The allure of high returns can be irresistible, leading some to overlook warning signs.
  2. Phishing Schemes: Wealthy individuals are frequently targeted with sophisticated phishing attacks. Scammers use fake emails, texts, or phone calls that appear to come from trusted institutions, attempting to trick individuals into providing sensitive information or access credentials.
  3. Romance and Grandparent Scams: High-net-worth individuals are not immune to romance or grandparent scams. Scammers exploit emotional vulnerabilities by creating fake online personas or by posing as grandchildren or family member(s) to build a relationship, eventually manipulating victims into transferring money.
  4. Business Email Compromise (BEC): In BEC scams, attackers gain access to business email accounts and impersonate executives or trusted partners. They then issue fraudulent payment instructions to employees or business partners, often leading to significant financial losses.
  5. Impersonation and Social Engineering: Scammers may impersonate bank officials, lawyers, or other trusted figures to manipulate wealthy individuals into divulging personal information or making unauthorized transactions.
  6. Tech Support Fraud: Tech support scammers lure victims through misleading phone calls, emails, text messages, or online pop-up windows. They claim there is a security flaw or another issue with your computer and offer assistance to fix it. Subsequently, they request personal information, payments, or remote access to your computer.

Our Cybersecurity and Information Security Manager, Jim Server, says that “It is imperative, now more than ever, to increase awareness and implement proactive strategies to aid both our team and clientele with knowledge on how to keep their information secure.” Jim continues, “Our goal is to stay one step ahead of scammers and their threats by combining advanced tools with preventive measures and ongoing education for our team and clients.”

It is always a best practice to be vigilant for common scams which often appear when least expected. We recommend the following strategies to help prevent scams:

Strategies to Prevent Scams

  1. Due Diligence: Conduct thorough research before investing. Verify the credentials of financial advisors and the legitimacy of investment opportunities.
  2. Secure Communications: Use encrypted and secure communication channels for sensitive transactions and information sharing.
  3. Regular Monitoring: Regularly review account statements and financial transactions for any unauthorized activity.
  4. Use Strong Authentication Methods: Implement multi-factor authentication for email and financial accounts using an authentication app like Google or Microsoft authenticator in place of simple text messages (SMS), which can be easily compromised.
  5. Report Suspicious Activity: Report any suspected fraud to relevant authorities immediately.

 

How Plumb Bill Pay Can Help

At Plumb Bill Pay, our team is wholeheartedly committed to ensuring that our clients feel safe and secure when managing their finances. We understand that in today’s world of increasingly sophisticated financial scams, safeguarding your assets is of paramount importance. That’s why our dedicated professionals work tirelessly to guarantee our clients feel confident in our services through advanced fraud detection and robust security measures. Our team is always available to offer personalized support and guidance, helping clients stay informed and vigilant against potential threats. With Plumb Bill Pay, you can trust that your accounts are protected by cutting-edge technology and a dedicated team that prioritizes your financial safety, ensuring that you are always in good hands.

Plumb Bill Pay incorporates the following practices in efforts to prevent financial scams for our clients:

  1. Automated Payment Monitoring: Plumb Bill Pay automates the bill payment process, ensuring that payments are made on time and according to established routines. This reduces the risk of falling for fraudulent payment requests since all transactions are processed through a secure and monitored system.
  2. Enhanced Security Features: With Plumb Bill Pay, payments are processed through a secure platform that uses encryption and multi-factor authentication to protect sensitive information. This added layer of security helps in thwarting phishing and impersonation attempts.
  3. Clear Audit Trails: The platform provides detailed records of all transactions, making it easier for individuals and their financial advisors to track and verify each payment. This transparency is crucial in identifying and investigating suspicious activities.
  4. Integration with Plumb Bill Pay Team: Our team is here to help facilitate a collaborative approach to managing and safeguarding financial assets.

As financial scams become increasingly sophisticated, it’s essential for wealthy individuals to be proactive in protecting their assets. The Plumb Bill Pay team offers robust solutions that not only simplify the bill payment process but also enhances security and provides valuable tools for detecting and preventing fraud. By leveraging the advanced benefits of Plumb Bill Pay, affluent individuals can safeguard their financial well-being and stay one step ahead of scammers.

Discover the Plumb Advantage: Contact us at sales@thinkplumb.com to explore how Plumb’s expertise can elevate your bill pay and accounting experience. Let us tailor solutions to meet your unique financial goals, providing the specialized attention your wealth deserves.

Plumb Welcomes George Logemann as New Chief of Technology Officer

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We are thrilled to share that Plumb has appointed George Logemann as our new Chief Technology Officer (CTO). George joins our team with extensive experience in financial technology and a fresh perspective that will drive our company to greater heights. As a key member of our leadership team, George will play a central role in shaping and implementing our technology vision here at Plumb. George will lead software development, focusing on multiple phases of strategic enhancements and innovations aimed at delivering exceptional value to our clients.

plumb new chief technology officer
George Logemann, CTO

With three decades of expertise in building financial technology for investment and wealth management enterprises, George’s background is impressive. Notably, he dedicated over 13 years to Citadel, a leading hedge fund in the US. At Citadel, George held various pivotal roles, including CTO and COO of Global Commodities, overseeing trading and risk technology as well as operational aspects for the firm’s commodities strategies. He also spearheaded the creation of Citadel’s firm-wide back office platform, capable of capturing millions of daily transactions and supporting all portfolio management, operations and accounting processing. Beyond Citadel, George has dedicated several years to crafting cloud-based aggregation and operational workflow solutions for the financial advisory sector.

George’s extensive background in financial technology and operations makes him a valuable addition to Plumb. We anticipate leveraging his leadership and experience as we develop our comprehensive technology strategy and deliver top-tier solutions for our clients. As CEO and President Rob Scherer shares, “George brings such a cool edge and innovative creative process to our team. I am excited to see how he can expand the app and guide our technology team to new levels.”

George has already embarked on this mission by beginning to evolve our Plumb Bill Pay App into a comprehensive, interactive financial data platform. This expansion aims to offer clients not only convenience but also valuable insights and interactive reporting features that empower them to take control of their financial health.

Unlike static reports, interactive reporting will allow clients to engage with their financial data dynamically. Plumb is utilizing a scalable data warehouse, Snowflake, in tandem with the Plumb Bill Pay Application platform to obtain and pull from client data, offering robust reporting and significant insights. The enhanced platform will enable clients to gain intuitive access to their information, customize dashboards, visualize trends, predict future cashflows, and receive real-time alerts and recommendations.

By transforming the app into a multifaceted data insights tool, we are not only enhancing its value proposition but also helping users gain a deeper understanding of their finances. This initiative will set a new standard in the fintech industry, demonstrating how technology can be harnessed to provide meaningful and interactive financial insights.

As we embark on this exciting journey, we are confident that George’s vision and expertise will enhance our technological capabilities, foster a culture of innovation, and propel us toward achieving our strategic goals.

George shares, “Plumb’s leadership team cares about providing a high-quality client experience, and they have outlined an innovative strategy. I am very excited to engage in this endeavor to help shape the future of the application suite and build solutions that will set us apart from other providers.”

We look forward to the positive impact George will make and the advancements we will accomplish together.

Join us in welcoming George to Team Plumb and click here to read more about George and the work he has accomplished already here at Plumb!

Customized Expense Categories for HNWI: Tailoring Reports to Individual Financial Goals

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Beyond Budgeting: How Personalized Expense Categories Empower HNWI Clients

While expense categories are essential for any budget, for high-net-worth individuals with intricate financial lives, customization becomes vital.

At Plumb we understand the unique needs of our high-net-worth clients. We believe that tailored categories can unlock granular tracking, insightful decision-making, and refined budget planning. However, we’ve also seen where excessive detail can have a downside. Too many categories, lacking meaningful insights or tracking benefits, can risk becoming an overwhelming burden.

In this brief article we outline why expense categories matter, the benefits of these categories, and some best practices and challenges of implementation.

 

Importance of Expense Categories

  • Track spending: Organizing expenses into different expense categories helps HNWI clients with multiple properties and complex finances track where their money goes.
  • Customization: With QuickBooks class tracking, the clients can see their expenses broken out in whatever way they want and need to see it. This granular categorization might include categories for different properties, children’s school tuition, credit card purchases, country club expenses, or it can be as detailed as individual doctor fees and specific retail stores.
  • Decision-making: Detailed reports based on these customized categories empower clients to make informed financial decisions.

 

Benefits for HNWI Clients

  • Detailed insights: Drilling down into specific expense categories allows for better budget planning and cost control.
  • Control over finances: Clients can see where their money is going and take control of their spending habits.
  • Improved reporting: Customized categories enable clear and accurate financial reports for better analysis. At Plumb, with customized expense categories in place for all clients, we issue reports efficiently and seamlessly – whether they are shared regularly or based on an ad hoc request.

 

Implementation Best Practices and Challenges

  • Standardized Chart of Accounts: This helps maintain consistency across clients while still allowing for customization based on what the client needs.
  • Data overload: Highly customized categories can lead to complex data and reporting challenges. If there’s no benefit to the client, and it’s getting in the way of providing updated and accurate data, we will make the recommendation to the client for a better approach.
  • Matching and accuracy: Ensuring accurate data capture and categorization can be complex with many details. This is where Plumb shines. Our expert bill pay team has the tools and experience to create timely, accurate, and meaningful reports for our clients – regardless of the complexity of the expense categories.

 

With our decades of experience managing the bill payment and expenses of our high-net-worth clients, we understand the best practices of creating customized expense categories: how to create them, how to utilize them to drill down to important information, and how to create valuable and insightful reports.

 

Take the Next Step Towards Financial Ease and Clarity: Experience the benefits of secure and streamlined financial management. Contact us at sales@thinkplumb.com to discuss how our outsourced bill payment services can enhance accuracy, save time, simplify record-keeping, reduce stress, and fortify the security of your financial transactions. Your peace of mind is our priority.

Bill Pay Freedom for HNWI Clients: 5 Steps to Choosing the Right Bill Payment Service

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As a financial advisor, you understand the time and stress your HNWI clients face managing their complex financial affairs. Bill payments often become a burden, eroding their valuable time and focus.

But what if there was a way to free them from this tedious task? Here are some key factors to consider when choosing the right bill payment service for your HNWI clients, empowering them to focus on what truly matters.

  1. Partner with a Trusted Expert

Look for a provider with a proven track record serving HNWI clients, like Plumb. Established in 1996, we possess the expertise and experience necessary to navigate the intricacies of high-net-worth finances.

  1. Prioritize Security and Personalization

Your clients’ data security is paramount. Choose a service with robust security protocols and encryption, ensuring their privacy and financial information remain safeguarded. Additionally, seek a provider offering customized solutions that cater to each client’s unique needs and preferences.

  1. Embrace Technological Innovation

Technology plays a crucial role in efficient bill management. Explore platforms that are user-friendly and intuitive, like Plumb’s proprietary bill pay app, designed specifically for HNWI needs.

  1. Transparency is Key

Clear communication regarding fees and value propositions is essential. Choose a service that transparently communicates its pricing structure and demonstrates the tangible benefits it offers your clients.

  1. Seamless Integration and Ongoing Support

A smooth transition is critical. Opt for a service that seamlessly integrates with your clients’ existing financial team, including accountants, attorneys, and estate planners. Plumb fosters collaboration and ensures a smooth onboarding process.

Unburden Your Clients and Empower Their Financial Future

By choosing the right bill payment service, you can free your HNWI clients from the burden of mundane tasks, allowing them to focus on their financial goals and personal priorities.

Let Plumb take care of the bills while you concentrate on building your clients’ financial wealth and well-being. Contact us at sales@thinkplumb.com to learn more about how Plumb can help you and your clients focus on what you both want to focus on – and leave the bill payment to us.

Plumb Bill Pay App Spotlight: QuickBooks Online Integration

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Plumb’s proprietary bill pay app was designed specifically to address the needs of our high-net-worth and ultra-high-net-worth clients and their financial management teams.

{Watch this brief overview video to see our app in action.}

This proprietary app delivers an intuitive interface that offers anytime, anywhere access to bill pay and cash outflow statuses – and it’s fully integrated with QuickBooks Online.

How it works

  • We pull information needed to facilitate the entry of vendor invoices, such as vendors, chart of accounts, and payment data out of QuickBooks Online and into the Plumb bill pay app.
  • We push the updated bill data from the Plumb bill pay app into QBO.

Security measures in place

The transfer of data is protected via bank-level security and consistent audits to ensure financial privacy and security. In addition, we benefit from the rigid security practices of our industry-leading vendors, such as Apple, Google, and AWS. It is important to note that no bank account information is shared between the platforms.

Benefits

Thanks to the seamless integration with QBO, our clients and their trusted advisors benefit from:

  • Easy and customizable approval process by entity
  • Clear dashboard view of bills paid, bills pending approval, and total cash outflow.
  • Balance snapshot with alerts if funding is required.
  • 6-month projection of estimated cash flow based on commitments.
  • “Hot List” of most important bills to track.
  • Quick access to bill information, expense details, relevant attachments, and bill pay reports
  • Easy communication with the Plumb Team – from the app.

For a sneak-peak at some of the app features, please watch these brief videos:

We’d love to discuss how you can benefit from this app. Please reach out today for a consultation and a demo.

Plumb delivers financial peace of mind by assisting high-net-worth individuals and family offices know where their money is going, so their trusted advisors can effectively manage it. We work in partnership with their team — including wealth, CPA, and other advisors — to provide the highest quality of data and financial reporting to establish a holistic view of their assets and financial holdings. We’d love to help answer any questions you may have. Feel free to schedule time to speak with Anneke Stender, our EVP, at your convenience.