Plumb Interview with The Deal

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We are excited to announce that our Executive Vice President, Anneke Stender, recently sat down with The Deal’s Chris Nolter to discuss Think Plumb LLC’s remarkable growth and future outlook.

View the full article here: 2025 The Deal Plumb Interview.

Link to article on The Deal website.

Founded in 1996 by President Robert Scherer, Think Plumb has evolved into a premier high-touch, services-first fintech company specializing in financial management for high-net-worth individuals and family offices. With a workforce of 50 employees and an annual revenue ranging from $8 million to $10 million, Think Plumb continues to experience double-digit growth, positioning itself as a leader in the financial management space.

Managing Financial Complexity with High-Touch Services

Think Plumb is uniquely positioned to help affluent clients manage the complexities of wealth, including multiple residences across different states, trusts, LLCs, foundations, and other entities.

“We call it the blocking and tackling that needs to happen around the family,” Stender explained. “Our clients require specialized accounting services, from property tax management and insurance payments to real-time financial reporting.”

Leveraging Technology for Real-Time Financial Insights

Recognizing the growing need for seamless and intuitive financial management, Think Plumb has invested in building out its proprietary technology platform, the Plumb Bill Pay App. The platform integrates bill approval, payment automation, and real-time reporting capabilities, ensuring clients have an interactive, forward-looking view of their financial health.

“Historically, accounting has been very backwards-looking,” Stender said. “Now, we’re really moving toward real-time reporting, interactive insights, and even projections within our tool.”

A Growth Trajectory with Expanding Market Opportunities

Plumb’s primary clientele typically consists of individuals with a net worth between $50 million and $400 million, including five billionaire family offices. However, the company is looking to expand into a new demographic of emerging high-net-worth individuals—those with a net worth of $1 million or more—who require sophisticated financial tools and bill payment services.

While 90% of new business comes from referrals, Plumb is continuously exploring new opportunities to enhance its reach and impact. With the addition of a Chief Technology Officer last year, the company is advancing its fintech capabilities while maintaining the high-touch, white-glove service that has made it a trusted partner for affluent families.

Open to Strategic Partnerships

As Plumb scales, the company is open to strategic partnerships that align with its vision for innovation and growth.

“We’re certainly open to strategic partnerships as we continue to grow in this space,” Stender noted. However, there is no defined timeline for taking on an investor or partner.

A Unique Approach in Fintech and Financial Management

Plumb stands out in the financial services industry due to its seamless blend of high-touch services and innovative financial technology. The firm’s approach ensures that clients receive both personalized attention and cutting-edge solutions for managing their financial complexity.

The broader fintech and wealth management industry has seen increased investment activity from major financial institutions. Recent investments include:

  • Blackstone Inc. (BX) leading a $61 million investment in AI accounts payable automation company Sampli.
  • BlackRock Inc.’s (BLK) Aladdin Wealth unit forming a partnership with NEC Corp.’s Avaloq.
  • JPMorgan Chase & Co. (JPM) and Hercules Capital Inc. (HTGC) investing $150 million in payables automation company Tipalti.

While investment and acquisition activity in fintech and financial/wealth management continue to accelerate, Plumb remains focused on expanding its services and technology to better serve its clients.

Looking Ahead

As Plumb continues its upward trajectory, the company remains committed to innovation, client service, and growth. By enhancing its proprietary technology, expanding service offerings, and strategically scaling its team, Plumb is well-positioned to meet the evolving needs of high-net-worth individuals and family offices.

Future initiatives include further integrating predictive financial analytics, improving user experience within its platform, and expanding its reach to serve a broader spectrum of clients. With a clear vision for the future, Plumb is dedicated to setting new industry standards and delivering unparalleled financial solutions.

Stay tuned for more updates as we continue to shape the future of high-net-worth financial management.

For inquiries or to learn more about how Plumb can support your financial needs, contact us today!

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Plumb Bill Pay Wins Best Payment Reconciliation Services Award 2025

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We’re proud to announce that Plumb Bill Pay has won Best Payment Reconciliation Services provider at the 4th Annual WealthBriefing WealthTech Americas Awards 2025! Additionally, we’ve been featured (pages 36-37) in their 4th Acclaim Publication, recognizing and underscoring our commitment to delivering best-in-class, high-touch financial services for high-net-worth (HNW) individuals, family offices, and their advisors.

View the full press release here: Plumb Bill Pay WTA Press Release Awards 2025

Driving Innovation with the Plumb Bill Pay App

At Plumb, we adapt to meet our clients’ evolving needs. Our blend of technology and expertise ensures a seamless financial experience. A major factor in our success is the Plumb Bill Pay App, which simplifies financial management by offering:

  • Clear Financial Oversight – A complete financial snapshot at your fingertips, with an easy-to-use dashboard that tracks payments, approvals, and priority bills.
  • Effortless Approvals – Approve or reject bills with a single click, set auto-approval limits, and streamline workflows.
  • Advanced Cash Flow Forecasting – Stay ahead with six-month cash flow projections based on committed expenses, ensuring financial stability.
  • Simplified Tax Prep – Gather, review, and organize tax documents effortlessly, making CPA handoffs seamless.
  • Unparalleled Security & Accessibility – Our app provides bank-level security while ensuring clients can manage their finances anytime, anywhere.

This award-winning combination of industry expertise and cutting-edge technology ensures that our clients receive a seamless, secure, and highly efficient financial management experience.

What Sets Plumb Bill Pay Apart?

Our success comes from a powerful combination of expertise, innovation, and exceptional service:

  • Industry Expertise – Specializing in transactional bill pay for HNW and UHNW clients since 2008.
  • Cutting-Edge Technology – Our proprietary Plumb Bill Pay App streamlines approvals, tracking, and forecasting.
  • Security & Compliance – Bank-level security ensures financial data is protected at all times.
  • Expert Team – Highly trained professionals dedicated to accuracy, efficiency, and personalized service.

Looking Ahead

As we continue to evolve, refine, and enhance our services, we remain dedicated to delivering seamless financial solutions to our valued clients.

Thank you to our clients, partners, and the WealthBriefing WealthTech Americas Awards for this recognition. Here’s to another year of growth and innovation!

Want to experience the Plumb Bill Pay difference? Contact us today!

Plumb Bill Pay Triumphs at the 2025 Global Business Tech Awards

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It’s an exciting time at Plumb Bill Pay! With our cutting-edge Plumb Bill Pay App, we’ve secured two awards at the 2025 Global Business Tech Awards, cementing our status as a leader in fintech innovation. These honors underscore our dedication to revolutionizing the financial management landscape for our clients.

Award Highlights

Best FinTech Solution of the Year

Our cutting-edge approach streamlines payments, boosts security, and delivers seamless transactions.

Best Mobile Tech of the Year

Our award-winning mobile platform is robust, user-friendly, and secure—keeping our clients connected and in control wherever they are in the world.

 

What This Means for Our Clients

These awards serve as a stepping stone toward even greater milestones. Here’s what’s coming:

  • Enhanced User Experience: A more intuitive, efficient platform tailored to our client’s evolving needs.
  • Stronger Security: Continuous upgrades with advanced, bank-level protocols.
  • Innovative Features: New tools within our proprietary technology like an intuitive reporting tool and advisor dashboards launching later this year.

Looking Forward

These accolades inspire us to continue on our path of innovation and excellence. With our sights set on new horizons in fintech, we are expanding our technological capabilities and setting new benchmarks in financial mobile technology. Looking ahead, we aim to be at the forefront of the digital shift in financial services—revolutionizing transactions to enhance efficiency, speed, and security—empowering our clients with anytime, anywhere access to accurate financial data and tools to confidently make informed financial decisions.

Join Us on This Exciting Journey

We extend our heartfelt gratitude to our clients, partners, and the entire Plumb Bill Pay team. Your trust and support have been instrumental in our success. As we celebrate these significant achievements, we invite you to join us on our journey towards an even more innovative and impactful future ahead.

Stay connected with us for more updates and exciting announcements in the months to come!

For more details on our recent recognition and future plans, visit our LinkedIn announcement and join the conversation.

Top 5 Questions Our Clients Ask About Outsourced Bill Payment

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Outsourced bill payment services are increasingly favored among ultra-high-net-worth individuals (UHNWIs), high-net-worth individuals (HNWIs), and family offices. These services not only streamline financial management but also enhance cash flow management and reduce administrative burdens. Here are the top five frequently asked questions we receive from clients interested in our services:

  1. What security and fraud prevention measures do you have in place?

Security is a top priority for us at Plumb. We leverage advanced security protocols, including encryption, firewalls, data backup, and fraud detection mechanisms. Through our proprietary Plumb Bill Pay App, we conduct vendor verification through OFAC checking, new vendor warnings, and email whitelisting. Our commitment to safeguarding your financial information is further reinforced by bank-level security, multi-factor authentication, and stringent internal controls, all designed to prevent unauthorized transactions.

  1. What services do you offer?

Our offerings include bill payment and record keeping, cash flow reporting, expense tracking, vendor management, and financial reporting. Using our secure personal bill pay services, including our proprietary Plumb Bill Pay App, your bills are monitored for discrepancies, tracked closely and reconciled accurately. We have award-winning expertise – and an app that provides comprehensive personal bill pay services.

  1. What does the Plumb Bill Pay App do and is it secure?

Our proprietary platform, the Plumb Bill Pay App, is designed for affluent clients to streamline bill approvals, provide real-time financial insights, and ensure secure access anytime, anywhere. The app is continuously being enhanced and now guides new clients through the onboarding process as well. Additionally, the app seamlessly integrates with QuickBooks Online software to process payments and employs bank-level security to ensure secure transactions.

  1. How do you ensure accuracy and timely payments?

At Plumb, we utilize automated payment scheduling and multi-level approval workflows to ensure precision. We conduct multiple levels of approvals prior to a bill being paid, guaranteeing complete accuracy. Our Commitments tracker within our app includes built-in reminders for upcoming payments and proactive monitoring to prevent late payments and errors. Additionally, all of our bill entry forms feature built-in error detection and validation to ensure accuracy from the very start. You can trust Plumb to handle your financial transactions with the highest level of care and reliability.

  1. What level of customization and reporting do you provide?

Customized reporting is available in addition to our slate of popular weekly and monthly reports.  We offer tailored approval workflows, spending limits, and role-based permissions. Additionally, our robust reporting capabilities include real-time financial insights, categorized expense tracking, and integration with accounting or financial management platforms. We provide the level of visibility and control you require.

Outsourced bill payment services provide significant benefits for UHNWIs, HNWIs, and family offices. By choosing Plumb, you can be confident that your financial transactions are handled with the highest level of security, accuracy, and customization. Our tailored solutions ensure your unique financial needs are met with precision, giving you peace of mind and more time to focus on what truly matters. Let us help you streamline your financial management and experience the convenience and reliability of Plumb’s expert services.

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The Role of Bill Pay Apps in Financial Management for HNWI and UHNWI

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Managing the financial affairs of high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) requires precision, efficiency, and discretion. For these individuals, staying on top of high-volume transactions is critical—but it can also be overwhelming. This is where bill pay apps come in, providing tailored solutions to simplify payment processes and enhance financial management workflows.

The Financial Complexities of HNWIs and UHNWIs

High-net-worth and ultra-high-net-worth individuals lead complex financial lives. They often own multiple properties, manage philanthropic initiatives, and oversee diverse business ventures, all of which generate substantial financial activity. Effectively managing this intricacy requires financial management solutions that exceed the capabilities of conventional banking tools.

Key challenges include:

  • Tracking multiple payment obligations for mortgages, domestic employees, vendors, and service providers.
  • Maintaining accurate records for tax planning, compliance, and financial reporting.
  • Ensuring discretion and security in financial transactions.
  • Coordinating approvals among family members or trusted advisors.

How Bill Pay Apps Address These Needs

Bill pay apps specifically designed for HNWIs and UHNWIs offer robust features that cater to their unique financial demands. Here’s how they enhance financial management:

  1. Centralized Financial Control
    Bill pay apps provide a single platform to manage payments across accounts, properties, and entities. This centralization simplifies tracking and eliminates the need for multiple logins or disparate systems.
  2. Customizable Workflows
    Sophisticated bill pay solutions enable users to establish tailored workflows, including multi-tiered approval processes for users and their trusted contacts.
  3. Enhanced Cash Flow Oversight
    Real-time dashboards provide visibility into payments, due dates, and overall cash flow, empowering users to make informed financial decisions.
  4. Tailored Reporting and Insights
    Advanced reporting capabilities deliver customized insights into spending patterns, payment history, and cash flow trends, enabling real time and informed decision-making.
  5. Heightened Security Features
    Bill pay apps employ advanced encryption, secure authentication, and fraud monitoring to safeguard the sensitive financial data of HNWIs and UHNWIs.
  6. Time and Cost Efficiency
    Automation of routine and non-routine payments using workflows minimizes administrative workloads, freeing users and their teams to concentrate on strategic priorities. This streamlined approach saves time and reduces costs effectively.

Essential Features to Look for in a Bill Pay App for UHNWIs & HNWIs

When selecting a bill pay app, UHWNIs and HNWIs should prioritize the following:

  • Customization: Flexible workflows and reporting tailored to individual needs.
  • Integration: Compatibility with accounting and financial management software.
  • Data Security: Robust encryption and compliance with financial regulations.
  • Scalability: Ability to accommodate growing complexity as financial portfolios expand.
  • Dedicated Support: Access to expert customer service for onboarding and troubleshooting.

A Tailored Solution: The Plumb Bill Pay App

The Plumb Bill Pay App stands out as a transparent solution specifically designed to meet the unique needs of affluent clientele. Built with an acute understanding of their financial complexities, the Plumb Bill Pay App offers:

  • Financial Transparency: Clear insights into financials and bill payments, ensuring clients maintain full visibility over their finances.
  • Easy Bill Approval: A streamlined approval process allows users to review and approve bills with just a few clicks, ensuring timely payments while maintaining control.
  • New Onboarding Module: A robust in-app onboarding process simplifies the setup process, enabling clients to get started quickly and seamlessly while ensuring accuracy.
  • Bank-Level Security: Industry-leading encryption and fraud prevention measures protect sensitive data.
  • White-Glove Support: Our dedicated Plumb team delivers personalized, concierge-level support to ensure a seamless and exceptional client experience from onboarding to ongoing management.

The Plumb Bill Pay App empowers HNWIs and UHNWIs to streamline their financial management, optimize cash flow, and dedicate their time and energy to what truly matters.

The Plumb Difference

Bill pay apps have become indispensable tools for HNWIs and UHNWIs seeking to streamline their financial management. By automating payments, providing real-time financial insights, and enhancing security, these apps reduce complexity and free up time for strategic decision-making. As digital transformation continues to shape the financial landscape, adopting the right bill pay solution is not just a matter of convenience—it’s a critical step toward maintaining financial efficiency, security, and peace of mind.

At Plumb, we understand the importance of efficient, secure, and optimal solutions. The Plumb Bill Pay App is an extension of our commitment to providing innovative tools and white-glove service that help clients achieve financial clarity and peace of mind.

Contact us today to learn more about our services and Bill Pay App, or simply reach out to schedule a personal demo.

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